hi, i'm adaire!

A difference-maker, community-builder, and storyteller.

When I was three years old, I figured out that I had a knack for bringing people together. Well, more like getting people’s attention. 

It started with performances of “Twinkle, Twinkle Little Star” and eventually evolved into writing scripts that I made my family and friends perform as I filmed on a 1994 video camera. 

I loved seeing everyone together – laughing, sharing stories. It gave me energy! 

When I graduated college (Go Dawgs!), I dreamed of a career in Public Relations representing top talent, helping them share their stories. 

I landed a job at a large PR firm where I focused on pharmaceuticals. It wasn’t as glamorous as I pictured, to say the least. So, I made the leap into the maze of marketing!

Over the last five years, I’ve had the opportunity to work with incredible humans, from social media strategy to influencer marketing to account-based marketing. You name it, I’ve probably touched it. 

But the greatest joy of them all has been building and scaling thriving communities for countless brands and creators. I became fascinated with our need as people for connection both in-person and digitally. **If you haven’t read the book Ikigai or Get Together, I highly recommend them.
Our need for true human connection and care goes deeper than just a few likes or follows on Instagram. In fact, human beings who are part of a true community experience greater life satisfaction and can even live longer.

This ultimately led me to my most recent career move as the Community Manager at a creator-centric startup, Uscreen. 

I can’t wait to share more with you! But for now, let’s stay connected on the socials.